Yeezy Gap (and Balenciaga) Take on Times Square

July 23, 2022

Yesterday, the elusive, edgy, and elegant brainchild of Ye and Gap brand that is Yeezy Gap became available for the first time in a physical store.

To purchase the collection, and shop for a selection of Yeezy Gap Engineered by Balenciaga styles, head to the Gap Times Square Flagship.

Staying on-brand, the Gap TSQ Flagship store has been broken down and built back up for the event, emanating beautiful and austere aesthetics inspired by the Yeezy Gap Engineered by Balenciaga ethos and vision that focuses on “utilitarian design”.

Additionally, enhancing this anything-but-traditional brick-and-mortar experience, the store has installed a life-size version of the Yeezy Gap video game released yesterday — also available on the brand site.

This a large scale experience, and we’ve been waiting for it. Will we see you there?

Find the official announcement video on Yeezy's debut Instagram account, and take look inside the store, below.

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For years, she stood still, watching life rush past her, a quiet observer behind the glass. Now, the glass is broken, and she steps out into the unknown. She walks through the city, caught between two worlds—part of it, yet apart from it.

Her journey is quiet but bold, searching for something she’s never understood, something just out of reach. On church steps and under glowing city lights, she questions everything: the rules, the past, and where she truly belongs. Each step feels both freeing and uncertain.

A curious soul in a borrowed life, she keeps moving forward, leaving behind only whispers of her escape, like a fleeting shadow in the night.