The accompanying campaign, photographed and directed by Bolade Banjo, follows Bukayo Saka and Endrick across training grounds in London and Lyon, framing football less as competition and more as a cultural ecosystem. Through treated fabrics, archival references, and a muted palette informed by natural landscapes, the collection reflects both brands’ continued fascination with performance, utility, and the evolving visual language of the game.
The collection spans five nations: Germany, to honor Jenna's upbringing; U.S. to honor her current home and host of this year's game; Mexico, to honor their heavy cultural influence in both Los Angeles (Jenna's home base) and soccer; Brazil and Argentina as the most iconic soccer nations. Growing up in Germany, soccer was an ever-present cultural force yet one that felt exclusively male.
That's why JENNAX entered the field of soccer jerseys, disrupting the existing stereotypes we unconsciously have build around sportswear. LATEX NATIONS puts the culture, identity, symbolism, and empowerment behind the sport through a feminine lens. With the bold country-specific colors and form fit, the second skin makes soccer sexy. JENNAX levels the playing field for the female.
The collection is a paradox in itself and, more than stylish, it presents a radical approach to how we view function and fashion. "It’s exploring the tension between performance and fetish, as well as masculinity and femininity. A football jersey normally represents function and athleticism, while latex carries very different associations. Bringing those worlds together creates something disruptive and new," Jenna shares. Fashion and sports, the most stereotypical feminine and masculine embodiments, combine to remind us we live in a world where anyone can be anything.
The shoot moves fast. He moves faster. Between setups, he's asking questions about the clothes, where they came from, who made them. He's genuinely curious in the way stylists dream about. He puts something on and it works, and then he makes it work harder.
We asked him one question. What are you chasing right now?
"Legacy. First and foremost in football because I genuinely love this game. I want the Hall of Fame jacket, I want Super Bowl rings, and I want to be remembered as one of the best to ever play my position. But beyond that I want people to look at my journey and see that I did it my own way."
LAREMY wears shirt and coat by BLUEMARBLE, pants by RHUDE, boots by ANN DEMEULEMEESTER
LAREMY wears top by DIESEL, pants by OFFICINE GÉNÉRALE, hat by STETSON, shoes by MARC NOLAN
LAREMY wears jumpsuit by LU’U DAN, top by BOSS BY BECKHAM, boots by ANN DEMEULEMEESTER
He comes from a place where those opportunities aren't guaranteed. That's the point. "If I can show people that they can think differently, take ownership of their future, and create something for themselves, then I've done my job."
We shot him at night on Rockaway Beach and he showed up ready. That's all you need to know.
LAREMY wears shirt by AMIRI, coat by THE FRANKIE SHOP, pants by CARHARTT WIP, shoes by SEBAGO
LAREMY wears coat by BLUEMARBLE, shirt by MAISON MIHARA YASUHIRO, jeans by RHUDE
Photographed by Marco Ovando, the campaign cast is made up of members of the Barras Insurgentes community rather than traditional models. Styled in BIG WILLY staples including workwear chinos, white tees, bomber jackets, Sutton coach jackets, and accessories, the cast moves between the gym and surrounding streets, bringing the collection into everyday life.
The project continues Chavarria's ongoing connection to Mexico and its communities. Throughout the images, themes of resilience, movement, and self-expression come into focus, reflecting the spirit of a space built around accessibility and support.
BIG WILLY first debuted in Paris earlier this year with a cast that included Foos Gone Wild's Lil Mr. E, Ricky Alvarez, and Chino Salazar. Arriving alongside custom lowrider bicycles, original music, and an animated backdrop, the collection introduced a new chapter for Willy.
The pieces themselves center around wardrobe essentials; khaki and black chinos, matching work shirts, bomber jackets, and Sutton coach jackets finished with the BIG WILLY logo. Playful details, including magnetic security tags that double as pendants and removable sale labels, nod to familiar ideas surrounding class, value, and access.
As with much of Chavarria's work, BIG WILLY continues to question traditional notions of luxury. Rather than focusing on exclusivity, the collection places its emphasis on identity, community, and the power of clothing as a tool for self-definition.
BIG WILLY is available now in limited quantities through Willy Chavarria.
