With LEZO being such a young label, what has emerged as the essential foundations of its design language?
Entering such a saturated industry was challenging for us, yet we have succeeded thanks to the essential elements of our visual DNA: an ode to metal, which serves as armour for the modern woman, and free experimentation with fabrics and textures (metal coating, liquid effects, hyper-glossy materials, and technical textiles in combination with fabric manipulation and draping techniques). We create through deep research and we are armed with an eager desire to further develop our voice in Ukrainian design and contribute to making Ukrainian fashion known internationally. LEZO explores the sexuality, vulnerability and power of a woman, and we offer ammunition.
How does the larger world and Ukraine, as your country of origin, influence your practice?
Our design practice is based on our personal experience of displacement and living through war. A defining feature of our collections is its peculiar use of distressed fabrics that mimic scars and traces. Many garments symbolise the indelible marks left by life's challenges and evoke a profound sense of resilience. We talk about the experience of running a fashion brand during the war, about modern women living and escaping, the climate crisis and diverse paths of migrants that take and capture the traces they leave while transitioning from one place to another.
While thinking about the global shift in fashion, we are still connected closely to our local design scene, Ukrainian artisanal techniques and personal stories from our friends, colleagues, founders and all the people being so brave to shape our design practice further during challenging times. Now, we think much more about our authenticity and Ukrainian design code. We had an idea about defining Ukrainian fashion identity and heritage sustainably. This is crucial as cultural language is how we communicate our values. We know minimalistic Nordic design, and we can distinguish avant-garde British fashion and refined French art from Italian legacy. As our country faces challenges both culturally and physically, design is the primary tool for redevelopment. Design influences many industries, from fashion, art, interiors, and architecture to urban development, production, planning, and inclusivity. The scale of what we need to redesign is enormous. In this case, the best approach is to fuse design with sustainability to create a powerful tool. For us, building a fashion brand is one of these tools.