Why did you decide to do a runway show?
Every year we do a food drive and fundraiser with our winter collection to help New Yorkers in need during the holidays. For this year I started thinking about ways we could make the food drive bigger. I know a lot of people who would like to attend runway shows but don’t have access to them. So I thought, what if we do a runway show, invite everyone, no gatekeeper shit, but to attend, everyone has to bring food to donate.
You always see fashion brands take inspiration from skate brands. I loved the idea of flipping that and making a runway show, but in our own way: having all my friends walk in it who had never walked in a show before, having my dad walk in it, having a stack of food donations by the door when you first entered the space. In the front row, there were buyers from skate shops sitting directly beside buyers from luxury department stores.
I feel like people really got it. I had so many people come up to me after the show and say “I’ve never seen a skate brand do a runway show” or “I’ve never seen a runway show that was a food drive”. It was amazing.