The Metropolis bag itself, a classic, has been tweaked in the Remix, given a softened bow shape that blends femme with edge in an array of colors, and is available at the Furla Duomo flagship in Milan. office sat down with the President of Furla Giovanna Furlanetto to discuss the brand's approach to Milan Fashion week, forward movment, and remixes.
This season feels very fresh. In which ways have you been working towards bringing new energy to the brand?
Furla’s new strategy is about giving a shake to the brand with unexpected campaigns and a fresh connection between Furla and music. With Metropolis Remix Furla celebrates this new connection, and it fosters a more equitable opportunity for women in the music scene.
What inspired the re-vamp of your classic bag? What makes it unique compared to other accessories on the market?
Metropolis Remix is a celebration of the return of our iconic Metropolis Bag. It is a limited-edition bag, with only 2022 pieces available. It is a bag with a purpose... Furla’s new fresh strategy reflects also on the new collections. Starting this season, Furla will add to the new collections new Metropolis bags in different material, different colors. Metropolis Remix is the first drop of this comeback. It has a peculiar shape that evokes a bow, while it stays true to the iconic closure of Metropolis.