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Oxblood: Where Emotion Takes Form

Launching in April 2026, Oxblood spans high jewelry, collectible objects, and customizable garments, t-shirts, hoodies, denim, caps, and field jackets, each built from original graphics by Dr. Woo. The process is collaborative: through in-person appointments at Via Bigli 6 in Milan or virtual meetings, clients refine pieces into bespoke outcomes. Even a written idea can be translated into design, personal, and made to last.

 

Dr. Woo, based in Los Angeles, operates his private Hideaway Workshop through word of mouth, known for fine-line, geometric work. Luchi, raised in Florence, brings a foundation in textile design and experience working alongside Virgil Abloh at Off-White.

 

Oxblood draws from a range of artistic references, forming a world where objects are not just worn, but kept. Available by appointment, with delivery up to twelve weeks.

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