Oxblood: Where Emotion Takes Form
Launching in April 2026, Oxblood spans high jewelry, collectible objects, and customizable garments, t-shirts, hoodies, denim, caps, and field jackets, each built from original graphics by Dr. Woo. The process is collaborative: through in-person appointments at Via Bigli 6 in Milan or virtual meetings, clients refine pieces into bespoke outcomes. Even a written idea can be translated into design, personal, and made to last.
Dr. Woo, based in Los Angeles, operates his private Hideaway Workshop through word of mouth, known for fine-line, geometric work. Luchi, raised in Florence, brings a foundation in textile design and experience working alongside Virgil Abloh at Off-White.
Oxblood draws from a range of artistic references, forming a world where objects are not just worn, but kept. Available by appointment, with delivery up to twelve weeks.















