Parris Goebel Partners with Nike

“It was so refreshing and inspiring to be approached by such a massive brand — the biggest sportswear brand in the world — and for them to say, ‘Hey, we want to celebrate and showcase dancers in a different light.’ It was a no-brainer to me,” Goebel said over Zoom. “I was a little bit nervous, just because you work your whole life towards moments like this,” recalls Goebel about the video shoot. “I knew how big of a moment it was, not just for myself, but for dancers all around the world and dancers all throughout history. The whole team was amazing; filled with powerful and creative women. I just honestly gave it my all and left it all on the floor.”

Check out the imagery for the campaign below.