Play with Ed Sheeran x KidSuper

September 11, 2025

KidSuper and Ed Sheeran are releasing a limited edition capsule collection titled "Play" in tandem with the singer songwriter's new album of the same name, a project inspired by the chaos of a personal journey from darkness to light. Featuring KidSuper's unique hand-drawn designs and lyrics from Sheeran's new album, this collection is a true collaboration; from the outside, it may seem like an unexpected pairing however both artists are linked by their shared commitment to creativity and personal expression. This is documented in their playful campaign which features them both as shown below.

This collaboration of music and fashion is launching in limited quantities September 11th at 11am EST at KidSuper Studio's Williamsburg store, with Sheeran's new album arriving the following day in stores and on streaming services.

Photos courtesy of Ed Sheeran and KidSuper
Text by JohnOswald Crichton

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