Post Gucci Aria thoughts : The Future and the Past

May 03, 2021

In honor of 100 years of Gucci, Alessandro Michele seemed to time travel with the new Aria collection. And it's quite nostalgic and reminiscent of Gucci's past whilst also progressing to the future — premiering a fashion presentation via Instagram live is definitely post-apocalyptic in many ways. One should be warned though, do not call the Gucci x Balenciaga pieces a “collaboration.” These pieces are what Michele refers to as part of his new “hacking lab,” where he took the “nonconformist rigor of Demna Gvaslia.”

The “hacking lab” produced pieces that took us back in time, while still bringing us into the future with the melding of staples from both fashion houses. Pulling from past Balenciaga collections, Michele took classic Balenciaga forms and brought them back to life in Gucci colors, with a Gucci logo, and even blending the two logos together in Balenciaga’s iconic block lettering. To celebrate the centennial year, Alessandro Michele took us back in time while still pushing us into the future.

Text by Oona Oglesby
Photos courtesy of Gucci

Check out pictures from the collection below.

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Masha Popova FW 25: Do Not Disturb

February 24, 2025

Masha Popova’s Do Not Disturb captures the beauty of clothes in motion—half-buttoned shirts, slipping straps, coats thrown over shoulders. Inspired by hotel rooms, the traces people leave behind, and the stories they tell.

Distressed denim, oversized coats, and soft layers blur the line between dressing and undressing. The colors—faded blues, warm neutrals, deep browns—reflects the elegance of worn hotel interiors.

Shot by Sonny Round and Mila Rowyszyn, the campaign captures bodies in motion, caught mid-step or sinking into furniture. A wardrobe for those who never fully unpack.

See more of the collection below and watch the campaign video here.