Jennie x Gentle Monster

April 15, 2020

BLACKPINK’s Jennie and legendary Korean eyewear brand Gentle Monster have released a series of campaign photos from their exciting new collaboration. Shot by of-the-moment photographer Hugo Comte, the 'Jentle Home' campaign is glossy and young—and makes wearing sunglasses indoors look it-girl cool.

The campaign features the popstar, and her many clones, with wind-tousled hair, rocking chunky chains and sleek eyewear from her very own collection. Jennie's upbeat elegance combines with Gentle Monster's boundary pushing MO for the perfect creative merge.

A pre-launch of the collaboration will drop April 21, available on their website. And in May, a Doll House pop-up store will open its doors in Seoul for an experimental experience interwoven with Jennie’s unmatched charm.

Text by Oona Baker
Photos by Hugo Comte

Check it out below.

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