Ready Player One

March 13, 2019

Remember the good old days when kids could occupy themselves with the depths of their imagination and not the sterile glare of a smartphone screen or a game console? Remember when outside was a mythical land of endless opportunity and not a barren wasteland where fun goes to die?

Well the Danish label Han Kjøbenhavn does, and Creative Director Jannik Wikkelsø Davidsen taps into this very nostalgia for his SS19 campaign, honing in on that pivotal moment when computer technology entered our daily lives for the first time. Integrating traditional fabrics and florals with modern, highly technical performance wear inspired by electronics, the collection brilliantly encapsulates the fusing of the natural and the technological in the aesthetic realm.

Text by Kennedy Fairfax
Photos by Victor Knotzel
Styling by Caroline Clante
Make Up by May Simón

Perhaps the most clever aspect of this campaign, however, was the way in which the label reworked the website to really drive that video game aesthetic home. The site display bears an uncanny resemblance to those ‘90s combat games we just couldn’t get enough of with major choose-your-player vibes. Homage to the dawn of the digital era never looked so cool.

Peep the collection, below.

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