Pride Month has plagued itself with a stifling and oftentimes contradictory history, with big brands manipulating queer creatives. But Reebok’s platform creates a shift in that narrative, opening up a future for authentic relationships — free from alternative intentions.
Through this, the brand has provided a $75k donation to the Sylvia Rivera law project to lift queer, trans, and intersex youth.
Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.
From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.
