Rich Mnisi Celebrates Identity with Adidas
Passionate about celebrating and nurturing the environment, Mnsi chose to use partly recycled materials and Parley Ocean Plastic, to help end plastic waste. The collection features performance pieces supporting a range of sports, streetwear pieces with exaggerated silhouettes, and classic Adidas footwear lines including Superstar, UltraBOOST, and Forum, revamped with Mnsi’s signature prints.
The campaign stars Mnsi’s close circle and local community in South Africa, who all share the common interest of using their identity to push art and culture forward, truly making this collaboration feel like a dedication to and celebration of where he comes from.