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The collection itself follows the same West Coast sensibility. Referencing the 1970s, AMIRI reworks the era’s relaxed approach to American dressing through easy tailoring, western influences, leather, denim and eveningwear. Familiar AMIRI signatures such as embroidery, flocked velvet and intricate embellishments sit alongside rugged denim and sleek tailoring.
At the center is the AMIRI Biscotto, introduced as a new house icon. Soft and refined, the silhouette brings a more relaxed sensuality to the collection, fitting naturally into the campaign’s Californian ease.



Tyrell Tapaha knows everything from textiles to fiber arts. The intricacies of the tactile experience are not new to Tapaha, who was brought into these hands-on traditions at a young age. They grew up in Navajo Nation, where weaving culture was abundant. Learning from their grandfather, great-grandmother, and other relatives, knowledge of this art form was passed down and inherited, which is why it has become a huge part of their personal identity. Moreover, it has become a huge part of their everyday routine.
Tapaha’s lineage is rooted in a pastoral lifestyle, as they have been connected to their craft at all stages of the weaving process for generations. Their sheep-to-loom philosophy includes raising and herding sheep, caring for them and their coat long before it is time to create with it. This way, they are not only making tactile art but also making memories and attaching those personal feelings to their work.
In Tapaha’s process, fibers are hand-spun, local flora is used to create the most natural dyes, and materials are woven by hand. This kind of attention to detail is exactly in line with HOSH, whose brand philosophy hinges on handcrafted, sustainable, and purposeful production. HOSH’s artist-led apparel is meant to weave together generations of storytelling through art, just as Tapaha is doing, making this collaboration a natural one.
