UGG celebrates Real Life Fathers

June 16, 2021

This Father’s Day, UGG celebrates real-life fathers by showcasing tender moments shared with their children. With imagery in nostalgic hues that are reminiscent of fond memories, UGG highlights two fashion influencers as the 2021 UGG Father’s Day ambassadors. Moredechai Rubinstein, also known as Mister Mort, can be seen wearing an UGG staple— the Men’s Classic Mini Boot while his daughter, Isabella, wears a matching pair in the kids' version. Meanwhile, high fashion model, Adonis Basso matches his son Saphir in the Men’s Fluff You in California Poppy while Saphir rocks the kid’s version.

Both sets of photos are sweet in nature, and accentuate the importance of every kind of father. For Father’s Day, UGG wishes to upgrade dad’s wardrobe while proving that comfortability can be luxurious as well. Although this release celebrates fathers worldwide, UGG provides staples that can be worn and enjoyed by the whole family.

Text by Cassandra Jekanoski
Photos courtesy of UGG.

Fashion

Stockholm Surfboard Club’s Spring/Summer 2025

February 28, 2025

Stockholm Surfboard Club’s Spring/Summer 2025 collection brings together football nostalgia, glam rock flair, and the raw edge of death metal. Under the creative direction of Manne Glad, the brand finds beauty in contrast, mixing sport and subculture in unexpected ways.

“For me, football has always been about more than the game—it’s about community,” says Glad. “Like surfing, it’s a ritual that brings people together across generations.” This idea is seen throughout the collection, from mohair sport shorts to a grey melange training tee printed with the number 51— referencing Sweden’s 51-percent rule, which keeps sports clubs owned by their fans.

But SS25 isn’t just about football. A tiger-print strap dress, cotton twill flares, and a leopard satin shirt brings rock & roll energy. The worn-in leather jacket and striped knit sweater can easily be worn at the stadium terrace as well as on the tour bus, while tartan and checks add elements of punk.

This season, we also see a stronger focus on womenswear, with key pieces like a lace-trimmed cotton twill dress and a garment-dyed cardigan dress. The collection also includes swimwear and accessories like leopard-print swim briefs, bikinis, and a new monogram spray pattern on surf shorts and swimsuits.

Stockholm Surfboard Club’s SS25 collection is full of attitude— and it is available now on their website.