VFILES Lab: The New Style of Guided Meditation

May 22, 2021

What does fashion mean to you? For some, it is simply a means of presenting oneself appropriately to the world. For others, it is a lifeline, a way of interacting with art every day in what in what one wears. For Jaylin Kim and Nikolai Artemev, the first ever winners of the VFiles Lab Grant and co-founders of Profet, clothing is a daily practice, a form of meditation and self-care, in which all people can partake.

Kim and Artmev found inspiration in guided meditations, studying clothing, and the act of getting dressed as a form of therapy. Both Kim and Artemev explored their cultural backgrounds to create the dreamlike, meditative collection that smashes through the expected and presents an amalgam of modern and traditional ready-to-wear and accessories for all genders.

Profet is committed to producing collections grounded in materials, details and craftsmanship, ensuring that anyone who puts on a piece walks into the world feeling powerful, grounded and ready to take on life with style and grace.

Text by: Oona Oglesby
Photos by: Cho Gi Seok

Jaylin Kim, PROFET, VFILES Lab finalist

"Being selected to be a part of the VFiles Innovation Lab cohort gave us an amazing opportunity. The VFiles team and mentors gave us a lot of guidance in taking the idea we had and giving it birth into the market, as not only a creative pursuit but also as a business.

Nikolai Artemev, PROFET, VFILES Lab finalist

"We started with the question, if what we wear has such an impact on how we feel throughout the day, (I always end up having a not-so-great day when there's something that bothers me about the way I'm dressed) could we expand on that emotion-changing effect of fashion by capturing that moment of getting dressed, to use it to meditate and visualize the day you will have? We wanted to expand on the experience of dressing up to be a fuller, emotional and empowering one." -Jaylin Kim and Nikolai Artemev

The new collection from Profet will be available for sale here.

Check out more photos from the collection below

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