Vivienne Westwood SS22 Campaign
On the collection, Creative Director Andreas Kronthaler says: “We had freedom again! - it was the first time since the pandemic started that we could go and visit our producer & friend in Italy. Vivienne was also being honored with the Florence Biennale lifetime achievement award, so it felt like an opportunity. I’ve always wanted to show Vivienne Naples. That’s how it all came out. I know how much Juergen loves the city too 一 he has a deep affection and connection to it. I could visualize this collection there, in the surroundings. It’s a summer collection so the Mediterranean atmosphere is perfect for it. We had a casting with the locals - with the people who make the city and give it the vibe “Scugnizzi,” that’s the mood.”
See the campaign below for every look.