ic! Berlin: Celebrating the 30th Anniversary

March 27, 2026

This year, ic! berlin celebrated its 30th anniversary: a moment to honor its roots while looking ahead with clarity and purpose. Founded in a Berlin apartment in 1996, when the city was reunited and driven by raw creative energy, ic! berlin has emerged from a culture defined by freedom, reinvention and experimentation. Ever since, the brand has continued to evolve through eyewear, designing, engineering, and manufacturing ultra-light and flexible frames that resist convention.

To celebrate the brand's 30th anniversary, ic! berlin has launched a special capsule collection that bridges heritage and innovation, pairing the iconic stainless-steel designs with new technical interpretations. I See Berlin, the brand’s anniversary campaign pays a tribute to the independent and vibrant scene of Berlin, a city that has always shaped the brand DNA. Shot by Berlin-based visual storyteller Tarek Mawad, the campaign includes Sven Marquardt, Dalad Kambhu, Nina Pohl, Nunguja Kisalya, Thilo Reich, and Youngchan Moon. Through their perspectives, ic! berlin captures Berlin as a living, breathing influence.

Photography by Tarek Mawad

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LV Cube necklaces embedded with colorful rhinestones draw inspiration from the House's archival Pateki game, an avant garde puzzle game originated by Gaston-Louis Vuitton. Clearly, this collection is all about fun and games, leaning into the stress-free peace and joyful recreation only summer can bring. The collection is eternally youthful and beating with life, a manifestation of how this year's summer season will be. Whether your an athletic surfer or a tanning beach babe, a local bungalow dweller or a travelling tourist, let Louis Vuitton set the stage for your summer days.