Welcome, Aries!

April 17, 2023

It may be the end of Aries season, but this is only the beginning for Aries. The British luxury streetwear brand keeps its roots close to home, opening its first ever concept store and art space on Great Pulteney Street in Soho, London. Taking the brand from online to bricks and mortar, the space itself features a marble staircase and Italian leather animal print sofas, representing creative director Sofia Prantera’s history at the intersection of skate culture and high fashion. The 4000 square foot space balances grandeur and a rebellious familiarity, perfect for a luxury brand that emphasizes genderless clothing and a resistance to binaries. Aries Soho is so much more than a store — it’s an exhibit, an eventspace, and an experience. Here at office, we can’t wait to follow along.

Text by Izzy Capulong
Photos courtesy of Aries

Aries Soho is now open to the public.

Fashion

office x Kiss Facility Fashion Week Party

Photography by Billel Ouazene
Photography Assistant Maxime Szymanski

Photography by Csaba Kornel Vagoc

Fashion

Kartlis Deda: Lettonne's NYC Debut

March 07, 2026

Kartlis Deda, also known as the Mother of Georgia, served as the overarching muse for LETTONNE’S first-ever runway show. The monument shows a woman carrying a glass of wine in one hand while dawning a sword in the other. The friction between these two forces serves as a symbol of the dichotomy of women. Garments have the power to protect, conceal, and strengthen. They can be symbols of femininity or defiance. Blending these contradicting forces together, the collection showcases the ways in which they can balance.

LETTONNE is a brand founded in New York City and born out of some of the most crucial elements of club culture. Freedom of expression, a tight-knit sense of community, and a driving curiosity for what’s to come have all infiltrated the designs gracing the runway. Leaning into these fixtures, the designers utilize harsh materials and the feminine form to experiment and remix into a contemporary and fashion-forward context.

View selected images from the lookbook below.