Welcome, Aries!

April 17, 2023

It may be the end of Aries season, but this is only the beginning for Aries. The British luxury streetwear brand keeps its roots close to home, opening its first ever concept store and art space on Great Pulteney Street in Soho, London. Taking the brand from online to bricks and mortar, the space itself features a marble staircase and Italian leather animal print sofas, representing creative director Sofia Prantera’s history at the intersection of skate culture and high fashion. The 4000 square foot space balances grandeur and a rebellious familiarity, perfect for a luxury brand that emphasizes genderless clothing and a resistance to binaries. Aries Soho is so much more than a store — it’s an exhibit, an eventspace, and an experience. Here at office, we can’t wait to follow along.

Text by Izzy Capulong
Photos courtesy of Aries

Aries Soho is now open to the public.

Fashion

Carhartt WIP and Salomon Reunite

December 18, 2025

For their second collaboration, Carhartt WIP and Salomon expand further on the concept of durability, functionality and an uncompromising commitment to performance. Carhartt WIP, known for its contemporary reinterpretation of hardwearing gear, has revised a key Salomon silhouette with detail-driven design. The X-ALP Carhartt WIP is made to meet any environmental demands, with the shoe incorporating robust grainy leather and suede overlays highlighted with Carhartt WIP’s signature camouflage.

The campaign unfolds in a remote outpost plagued by electromagnetic anomalies and warped gravitational pulls. As a team of researchers work to uncover the truth, a sinister presence begins to surface – a creature hidden from perception, save for a set of writhing, thread-like tendrils, searching for something it once lost but that it still endures.

Visuals directed by Bailey Marklew

Fashion

Staying Warm with Stone Island

December 15, 2025

Founded in 1982, the Italian brand has been pushing fabric technology and experimentation with focus on functionality and utilitarianism. For over four decades, Stone Island has continued to both celebrate the brand’s heritage, while also designing new products driven with purpose.

Champion of the World Oleksandr Usyk, Stone Island’s Client Advisor Manager Nasser Ssekandi, and Artist Earl all feature in the latest campaign. With Nasser Ssekandi, wearing the brand's iconic thermosensitive jacket, with two-layer thermo-sensitive fabric. Oleksandr Usyk is wearing the Ripstop Prismatico, a hooded jacket covered with a laminated, shiny and fine-grained effect, drawing inspiration from Stone Island's classic fabric treatment. Artist Earl wears a knit zip-up jumper with a black sublimatic print.