Why Lizzo's Brand YITTY is Redefining Shapewear

April 20, 2022

Spring has sprung, and what better way to celebrate than with a new Lizzo drop? The three-time Grammy Award-winning singer and activist took to social media to announce the launch of YITTY— a new shame-free, smile-inducing shapewear brand made for every body type. With sizes ranging from 6X to XS, YITTY was created to celebrate, hug, and love every figure of every size and shape.

“This is a love letter to my big grrrls, and a welcome letter to Every Body. This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all— but I’m sick of people telling me how I’m supposed to look and feel about my body. I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON. @YITTY isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard,” the singer wrote in an Instagram post.

Text by Maya Pontone
Photos courtesy of YITTY

The inclusive shapewear brand blurs the lines of inner and outerwear with functional designs, sexy silhouettes, and bold patterns that you’ll want to show off rather than hide. To top it all off, more than 65% of styles are made with super-soft recycled fibers, and the brand’s sustainably designed packaging is made with 100% recycled materials.

Because YITTY is a sister brand to Fabletics, the largest digitally native activewear brand in the world, select styles will also be available in Fabletics retail stores across the US, as well as Fabletics online stores.

Take a look at some of the styles offered in the new collection below.

Fashion

Eckhaus Latta Introduces Their First Handbag: The Snap

Fashion

Vans Pipe Masters Returns to Oahu

Fashion

Téla D’Amore and Jordan Brand Launch a New Sneaker Collab

December 05, 2024

Starting off December on the right foot, Jordan Brand teamed up with cultural visionary Téla to create a fresh addition to its brand. As a co-founder of Who Decides War, Téla is constantly focused on finding innovative ways to blend luxury and streetwear. The Jordan Brand Flight Court x Téla pulls inspiration from skateboarding and basketball as well, resulting in a shoe meant for any occasion.

With its debut on December 5th, the collaboration is marked by its mix of Jumpman DNA and distressed elements. Who Decides War’s signature darning technique can be seen throughout the black, Off Noir, and Varsity Red shoe. You can even choose which logo to display while wearing them, enhancing the convergence of these two worlds.