Willy Chavarria Presents AW25 Campaign 'Exactamente'

October 07, 2025

For AW25, Willy Chavarria enters a new era with EXACTAMENTE, a campaign that captures the brand’s evolving spirit through Living Pictures, a series of cinematic moving portraits. Shot by Danielle Levitt and animated by longtime collaborator Jess Cuevas, the result is Willy Chavarria in motion.

Styled by Caitlan Hickey, the collection itself moves with a duality of strength and softness. Repeated looks across the cast highlight the versatility of the designs; pieces that move easily between identities and contexts. Chavarria’s familiar shapes return: broad shoulders, wide trousers, and generous proportions. Tailoring blends with sportswear ease, balancing structure and fluidity.

EXACTAMENTE isn’t just about how clothes look, it’s about how they live, how they move, and who they empower.

Text by Dylan Andrews

Imagery courtesy of Willy Chavarria

Inspired by the iconic visual cataloging of Ari Versluis and Ellie Uyttenbroek, the WILLY crew turns the lens back on New York. This project is a tribute to the idea that clothes belong to the wearer, not the other way around.

Creative director: Jess Cuevas

Photographer: Danielle Levitt

Stylist: Caitlan Hickey

Fashion: Willy Chavarria

Hair: Kiyonori Sudo

Makeup: Mitch Yoshida

Set Design & Props: Cooper Vasquez

Interview Video Director : Danielle Levitt

DP & Video edit: Kat Guerra

Casting: Brent Chua & Emma Farachi

Fashion: Willy Chavarria

Produced by: Team Willy & Danille Levitt studio

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