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New Classics Exist: Eytys 5-pocket

The campaign was conceived in collaboration with independent, London-based Buffalo Zine, and shot by Dutch photographer Philippe Vogelenzang. The aesthetic and slogans are drawn from retro 1970's denim ads, and revisited with contemporary cheekiness.

For the branding of the Eytys 5-Pocket collection, Eytys collaborated with Puerto Rican-born, New York-raised artist Jonny Negron to create artworks to celebrate each style.

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