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Puma Hits The Gas On The Speedcat

November 25, 2024

Puma turned on the ignition at F1 weekend in Las Vegas in celebration of the iconic Speedcat. The sleek, motorsport-inspired sneaker, first launched in the late 90s is returning with fresh updates for today’s crowd while staying true to its racing heritage.

The Vegas takeover turned the Strip into a Speedcat playground. Guests entered a transformed space with neon-lit race car installations, a timeline of the Speedcat’s legacy, and photo-worthy moments including a replica of Rośe’s motel room. From hands-on sneaker customizations to archival showcases, the event blended nostalgia with a bold vision for the future.

Paris Hilton, draped in a rhinestone-encrusted PUMA x Speedcat outfit, took over the DJ booth for the night’s entertainment. Her high-energy set brought together house classics and chart-toppers, perfectly mirroring the Speedcat’s mix of vintage cool and modern edge.

Photos by Jojo Korsh via BFA

Left image: Jabbawockeez , Right image: Emily Ratajkowski

The Speedcat is back in classic red and black joined by a new pink blush edition. Available November 26 in North America and globally December 5th, 2024, at PUMA.com and flagship stores, the sneaker’s re-release signals a fresh chapter for PUMA’s motorsport legacy.

With whispers of even more global events and exclusive collaborations on the horizon, PUMA isn’t just reviving the Speedcat—it’s driving a movement that celebrates both style, sport and speed.

Sports

office x The Ground: World Cup Party

In the spirit of this event, a chance to reconnect with our beautiful global community and celebrate football, office held a World Cup party at the Downtown hub for all things football, the Ground.

With delicious Kiki's grilled meat and a cold beer in hand, alongside friends and creative community members we all huddled around the fire pit, played the beloved EA Sports game FIFA on the indoor pitch while projections of previous World Cup highlights got us excited for what these next weeks would bring.