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Revamping the Cavs with Daniel Arsham

Before the frenzy of Brooklyn Nets fans filling up Barclays Center, I sat down with Arsham to discuss the importance of representing his hometown, his vision for revamping the Cavs’ looks, and how he brings it all to life.

 

How did you feel when you found out that you were creating a team design, especially knowing it’s your hometown?

 

I'm a third generation Clevelander. My grandparents and father were born there. A lot of it was telling my father that this was gonna happen with a big moment for me. Obviously watching the team throughout my youth and it's sort of being this untouchable thing. Being able to really kind of redirect all the visual aspects of it is part of the reason why I got involved in it. I was  discussing a lot with Grant Gilbert. I know him very well. ‘You guys should do this, you guys should do that,’ blah, blah, blah. Eventually it was kind of like,  ‘Why don't you come on board and see what you could do in-house with us.’ And at the time, we've seen a lot of creative directors come into the league.Ronnie's doing work for the Knicks now. Don C. has been doing work for the Bulls. But at that time, the design language of The NBA was a totally different design language. We came into it and refined things.

 

Would you say you're a minimalist when it comes to fashion?

 

Certainly what I've tried to do with the team on court. I think if you look at our jerseys, some of them don't have edging. They have stripes on them, they're almost tonal in some ways. And I think when you see us on the court in relation to other teams, we look different and the players have told me they love that, you know?

 

How does your creative process and art intertwine with sports and fashion?

 

I really don't distinguish between what I'm doing. I just feel like I always try to make things that I want to see exist – whether it's jerseys, artwork, sculptures, or architecture. It's kind of like trying to make something if I feel like I need to or I want to see that in the world. I hope other people do as well.

 

Is it a pretty cathartic process or does it come to you pretty quickly?

 

Typically we're working on stuff in the off season. Last summer, we were designing stuff that would be on court. There's no basketball happening during that time. That's the time that I'm thinking, what's the next season going to be like? I mean, the team is playing incredible this season, so it's been amazing to see all the new designs; the city edition jerseys that we did on court.

 

Is there anything else you would want to create to kind of pay homage to your hometown?

 

I did a big exhibition in Cleveland, which was my first show there. It opened earlier this year, and that was a really big moment for me. Obviously we connected it with the Cavs and brought some of that energy in. Cleveland is a much smaller city than New York. I think, growing up, the way that I felt about the teams, was almost like an identity. The people there associate so directly with the Browns or the Guardians or the Cavs. But it's really a part of the culture in the city.

 

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