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Water by Ben Elliot

We could evoke the obvious links between Ben Elliot's work and the practice of Andy Warhol or Nicolas Bourriaud's relational aesthetics. But Ben Elliot is not an artist, it is a registered trademark. A bit of self-branding, a lot of selfies and a meticulous Instagram diary: Ben Elliot is self proclaiming his own artistic brand.


 

Tbh3 is the third part of the series tbh, i dunno if I have feelings. Ben is honest, he does not lie and says what others insinuate.
When the Serbian luxury water Voda Voda agreed to collaborate with the artist, they jointly launched a production of a few hundred bottles of water bearing his name. A shooting with the young and precocious Lily Taieb gives birth to his muse.

 


The brand is created.
 But he is not the first. At all times artists have signed their works, thus depositing a trademark, marking to the iron a stage of their life, establishing a picture of their generation and their environment.
To name a thing is the first act of creation, the original act. The name is the first communication that takes place around us.


 

 

The brand is created.
But he is not the first. At all times artists have signed their works, thus depositing a trademark, marking to the iron a stage of their life, establishing a picture of their generation and their environment.
To name a thing is the first act of creation, the original act.

 

The name is the first communication that takes place around us.
Ben Elliot continues to build the myth of his own character and extends his persona through communication tools that are everyday objects. The simplest ones.
All these fictions take part in federating a group, creating a space to listen and speak.

 

Because when we listen, as Ben Elliot does, when we are in total contact with our present, it is a deep understanding of today's codes that allows us to anticipate the future.


 

 

A simple bottle of water becomes an extension of his personality, his own myth. I drank Ben Elliot; as we wear Nike, Dior, Chanel and as we buy an iPhone. These objects become an integral part of the artist; some added limbs.


 

During a journey through transhumanism and communication theory, I met Ben Elliot: a derivative product born between the Millenials and Post-Millenials times. Without knowing the intrinsic value of light waves, we can observe them because they obey known rules.

Like these luminous rays, Ben Elliot makes art that obeys rules which we can follow but whose nature remains unknown. This mystery makes us believe in it.

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