Adidas x Parley Look to the Future
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The Final Drop: Failure Fashion
But thankfully, by way of the final drop of season three from the acclaimed collaboration between adidas Originals Alexander Wang, we can remind you of the unversal truth: dig through your antique attire, we will attest to the fact that you will find something surprising. Or you can just cop the collection on June 23rd.
Inspired by a fictional unlabeled box found in the adidas archives, full of forgotten and flawed samples, this drop celebrates imperfections in the clothing production process. With pixelated graphics, uneven prints, perma-wrinkled fabrics, rejection now perfection.
Wang uses these new textures and fabrics to reimagine the fan-favorite, tried and true Adidas staples as well as introduce new pieces like crop tops, skirts, and dresses. The sixteen piece collection includes items like AW windbreakers, tank dresses, the Turnout Trainer, in black, blue, and bold orange colorways. Each piece is perma-wrinkled, creating a discarded effect that’s impossible to replicate— no two pieces are alike.
For the campaign, Wang and Adidas once again teamed up with Brianna Capozzi, taking models Lexi Boling and Cat McNeil to an industrial laundromat that might as well be a weird dystopian amusement park. Boling and McNeil surf on ironing boards, dive into piles of clothing, and pose on top of countertops and windows— encapsulating Wang’s irreverent approach to the icons of adidas.
- Photography by Brianna Capozzi
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Pound the Pavement with P.O.D. Systems
Media attendees invited to the launch met at the adidas Originals flagship in Shoreditch where we heard from Morgan Boeri (Vice President of Footwear) and Remy Eyraud (Design Director, adidas Originals) about the creative approach and design process, both Morgan, and Remy expressing that best part of creating this new innovation of P.O.D. was watching so many different ideas come together into a tangible product reflective of all those ideas.
In a similar experience to the designers at adidas, the attendees were treated to a makers-lab experience where we were able to select material from an array of adidas shoe components, including the BOOST sole, bridge, and forefoot that make up the P.O.D. System, in order to make our own shoe. During the makerslab, you could really see what Morgan and Remy were speaking to in their presentation about their process in creating the current P.O.D. System. Here we were, a room full of creative individuals with knowledge of what we wanted to see in a shoe, combining that with the proper instruments and a collaborative mindset to create something special.
Look out for footwear’s new-kid-on-the-block in stores and online, starting June 16th.
