The Battles of the Captains
Like most Red Bull activations, this was put on not to purely increase the bottom line, or directly contribute to sales; but rather a celebration for and of the people that make up a community. It’s this communal feeling that was evident at the event, that after a tough year, a night of dance and debauchery can help forge connectedness and hopefulness for years to come. This is a pillar of the brand, to ignite a shared group of individuals and give back to those that make up a community; In this case it was the hospitality workers of the Chicago area, and we were there too.
Check out the scenes from the warehouse party below.