Before I heard “Dennis,” I watched the video for “Perfume.” I was thinking a lot about the kind of dreamy L.A. aesthetic it evokes. It's beautiful imagery; why choose to draw on that nostalgic, vintage look?
I think the album just reflects on childhood and stuff. I think the best way to sort of represent that was going back to what my parents were playing in the car growing up, which was a lot of 90s stuff. Bands like Oasis, Alanis Morissette...their visuals and branding and taste played a part in how I was overseeing that video's creative direction.
I feel like a lot of people of our generation have a muscle memory with VHS, but since we grew up in the digital age we're all very much...nostalgic? We crave those colors and that style because it's familiar and slipping through our fingers at the same time.
I think we're into nostalgia as a society right now. There's cool things and not-so-cool things about it. I think for the kid coming of age now, it does come from a place of us not knowing how to cope with the world changing.
It's harsh, to realize the world's always changing.
Each generation's going to deal with it differently. I think nostalgia is how our generation is dealing with it.
As far as sonically, I know you've done a lot of work with Brockhampton, who are so particular.
I worked with Kevin [Abstract] on this record. We worked on his last one before Brockhampton really took off. It kinda came together at the right time when we both wanted to play with guitars. He was always like, “Oh nobody's using guitars, I want to use guitars, I want to do something weird." When we met I was doing a lot of like weird guitar and rap stuff, and then it started just working itself out in a really cool way and I think we both taught each other a lot...he taught me a lot. I definitely think it was both ways with how we handled the sound for both Cat Heaven and his album.
So I know I already asked you about the differences between “Dennis” and Cat Heaven, but your music pegged me as...not pop, but kind of? I think it's annoying to put music in a box because right now everyone's inspired by everything, but it has a strong pop sensibility. Where did that come from?
I think like all the music that like I've been into since like day one—like when I was a kid—has been really accessible but hasn't been afraid to do something challenging. I think you can have a good hook and make it in a way that isn't conventional. You can have an unconventional pop song, and I think that's what separates the best music from the rest. It's a family tree type of thing where everything is connected, but it's your footprint in time in the bigger picture. That's what makes great art: taking something so common, like a great hook, like a Michael Jackson song, and making it weird. Rough it up a little bit.
Do you like Michael Jackson?
I love Michael Jackson.
What's your favorite Michael Jackson song?
“Baby Be Mine” or...I like “Girlfriend,” off Off The Wall alot. I like "Rock With You," too. The video for “Billie Jean” was always a favorite of mine. It's still really cool today, with the lights.
It's extremely dynamic.
For sure.
Are you making any new videos in the future?
There's the one I'm making for "Happy." And after that, I don't know what I'm gonna do next, but it turned out really cool. The video to me really encapsulates the feeling I was trying to convey with the song. It’s sort of a “day in the life” type of story with a horror/sci-fi twist. I thought it would be crazy interesting if the mood of the video didn’t match the song at all, just like the lyrics to the sound of it. Juxtaposing emotions is something I’m probably always gonna do in my career.