Classic Since Forever

With 15 years of musical success under his belt, .Paak looks back at his past as a sales associate at a Vans store in Canoga Park, Los Angeles to pay for his drumming lessons in 2007. Now a Vans Global Music Ambassador, .Paak is a representative of the brands “Off the Wall” mindset through his fusion of emblematic figures of the past with his individual formulas of expression.

Joining .Paak in the next coming months, model Paloma Elsesser is set to front the Fall campaign as an ambassador to the Classic Since Forever line made for free spirits, innovators, creators.

Sticking true to his roots and taste, the 70s inspired shoot features Vans’ most timeless styles, including the Authentic, Era, Slip-On, Sk8 Hi and Old Skool, some of which were featured in .Paak’s “Vanderson” collection.

Check out “Classic Since Forever” on Vans.com now, and see clips from the film below.

Stay tuned for more of Vans' collaborations that offer a current twist on the classics!

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Téla D’Amore and Jordan Brand Launch a New Sneaker Collab

December 05, 2024

Starting off December on the right foot, Jordan Brand teamed up with cultural visionary Téla to create a fresh addition to its brand. As a co-founder of Who Decides War, Téla is constantly focused on finding innovative ways to blend luxury and streetwear. The Jordan Brand Flight Court x Téla pulls inspiration from skateboarding and basketball as well, resulting in a shoe meant for any occasion.

With its debut on December 5th, the collaboration is marked by its mix of Jumpman DNA and distressed elements. Who Decides War’s signature darning technique can be seen throughout the black, Off Noir, and Varsity Red shoe. You can even choose which logo to display while wearing them, enhancing the convergence of these two worlds.

By Abby Dillingham
Photos Courtesy of Jordan Brand

Fashion

office and Miista Join Forces for an Evening of Invigorating Conversation

December 05, 2024

On one of New York's rainiest fall nights, office and Miista paired up to bring together a variety of women paving their way in the creative industry. The guests drank wine and enjoyed a culinary experience orchestrated by Magdalena O'Neal, while a playlist curated by Lucy McFadin set the mood. Providing an escape from the storm raging outstide, Miista's store became a warm glimpse into the world of fashionable women and captivating conversation.

The conversation, led by office's Cassie Jekanoski, was centered around navigating today's creative industry while bringing hope and joy to the craft. Smiles were exchanged and laughs echoed the walls as the guests got real about their takes on creativity, collaboration, and individuality. Meanwhile, bright flames reflected on the Orchard Street storefront as the culinary team grilled outside.

Photos by Ava Perman

Perfection is the recipe for disaster for a lot of us. You will always fail in the pursuit of perfect... but the journey is fun. - Kevin Ponce

Everyone finds zen in their work in a different way. It's a really important part, having something in your work that feels good despite what else is going on. Once you put yourself into that state of flow, a lot comes out. -Martine Ali

A lot of the time we have narratives of people, what we think they are going to be like, or a certain perception of them. For them to blow away all of those things is incredibly cool. That's my main objective and the whole point of writing, to keep the narrative going, to keep cultural criticism going, to keep history going. - Kerane Marcellus