The brand just celebrated its two year anniversary at Luu's home in Sag Harbor, elevated by sycnhronized swimmers and the unveiling of her new swim line — a fitting celebration for the splash the founder has made thus far. Read more about Luu’s plans to continue providing visibility for her culture below.
What does being of Creole heritage mean to you? Where does your passion for your culture stem from and what are the magical, meaningful parts of your upbringing you would like to share with the world?
I was born and raised in Martinique, the French Caribbean. It's a little bit more than 400,000 people and very rich in our cultural heritage. I felt blessed during my childhood to witness some of the iconic people from our culture, from dance to politics. My childhood was spent around talented people, creative people, and philosophical people. So I felt that we had the duty to actually think bigger than our island and to try to share our thoughts and our knowledge with the world. And as soon as I was able to go outside of my island, I decided to start a career abroad. When people ask me, 'Oh, where are you from?' I will always champion that I am Martinique, French Caribbean because we have such a unique point of view. And because of this point of view, we are a melting pot of culture. We have this Caribbean heritage, we have French heritage, and we have the Latin attitude because we are surrounded by islands with Latin cultural backgrounds.
So what was essential for me and the knowledge I've gathered from my childhood was that cultural richness. So when I decided to create my own brand, it was very important for me to actually bring this notion with me — that what makes us different is what makes us stronger. So by creating ManLuu, I was able to do things that I love — fashion, but also lifestyle because I believe that the art of living is the best way to enjoy your culture and preserve French Caribbean heritage.
I really love the fact that you mentioned all the different people around you that inspired you. I know some of your inspiration for the brand comes from your family. Can you tell me about your origin story with the brand, which began from collecting vintage postcards?
The birth of ManLuu actually comes from the pandemic. I was very sick and it put everything into perspective. I was thinking, 'What will be my legacy?' And thinking about what I wanted to share with the world. So I started to go through postcards of my heritage and family photos, and those photos are just so strong. I refer to them a lot to show the resilience and the beauty of Caribbean people during that time. And you see all these women wearing jewelry as a powerful fashion statement, so that inspired me to start collecting jewelry. I had the idea that I wanted to do a book and then an exhibit about Creole jewelry. By sourcing information about it, I realized that not only was it very hard to find the history of Creole and Caribbean heritage, but beyond that, we were not always portrayed in a very elevated way. These histories weren't showing great aspects of who we are and what we stand for. So it was then that I decided to design my own. There is no gender attached to my pieces; I create things that will be a pleasure for everybody. Gwyneth Paltrow's team reached out to me to pull pieces and that was just the beginning. Then Cardi B wore ManLuu and our lives changed. When I started this project, it had always been my goal to democratize my culture, and it felt like that goal was reached right away.
I feel this inherent duality with the brand and see it manifest in many different ways. There's this sense of paying homage to where you come from, but also doing so in a modern sense and elevating it. I want to dive into your creative process. I know you've even designed hotels. But when it comes to jewelry, how does that process work? What inspires the shapes and the designs that you come up with?
I've always been a big accessory person. I believe that you can wear any basics if you have great jewelry and great shoes. Through my designs, you can see the journey of ManLuu over the past two years. The first things that I wanted to create were statement pieces that you can wear every day. So I was trying to balance the level of comfort because comfort is really key for me when I'm designing. When I design hotels, I love architectural lines, so I think that's something that you definitely feel in my jewelry designs. I think what makes my pieces different is that I don't approach jewelry like a jewelry maker. I approach jewelry as an architectural element. So what are the layers and how can they be combined together between geometrical form and organic forms?
I also wanted to make sure to highlight my cultural heritage through elements that are important to us. I have these beaded necklaces and there's a real cultural story behind that. For every important moment of your life, we will give you a bead — for a birth or for a wedding. The bead closure is a barrel, and those were the first elements that I designed for ManLuu.