Daemon Concept

April 07, 2026

Where devotion meets the reality of now, Daemon Concept’s Paris presentation captures a charged moment. Where Paris community, Japanese technology, and the Ukrainian diaspora meet on the same frequency. Styled in Errolson Hugh’s Acronym and grounded by Rombaut’s sharp, futuristic footwear, the cast feels both intimate and untouchable.

Lit with stark chiaroscuro, the scene nods to Northern Renaissance painting—faces emerging from shadow, bodies held in tension. Otherworldly jewelry with futuristic cross symbols and headwear push it further, soundtracked by Kavari, opening with KYIV by Alina Pash x Apashe.

The performance blurs raw techno culture with faith and intimacy, making both feel alive—worship as something physical, immediate, and constantly shifting.

Presented by @pps.app.official
Photography @leandaheler
Creative Direction @daemon_concept
Creative Producer @erotocomatose
Soundtrack @kavarikavarikavari
DJ @rebeccacarrendina
Producer @jana.varrone
Movement Director @paulinegudet
Key Make Up @hicham_ababsa
Key Hair @hiromi_nishinaka
Samurai Armour @ladysavi_
Styling / Men @erlsn.acr
Garments / Men @acronym.gmbh
Footwear @rombautofficial
Garments Women @15_1_16_1_3
Lights Designer @lorenzo.marcolini
Models @mazzhyk @valeriemevegue @erotocomatose @pure_absence @kubor.kubor @adisxy @meatlesspies @mvbaal @15_1_16_1_3
Scenography / Location @espaceparallele
Partners @heavensake @sokolvodka
BTS @feel_twinkrew @alexandra.mavrofridi @tikkbene

Fashion

ADIDAS X WILLY CHAVARRIA PT.2

July 15, 2025

Willy Chavarria reimagines the iconic adidas Jabbar sneaker, for his second drop of the Spring/Summer 2025 collection. Originally designed in 1978 for one of basketball's most legendary figures, Kareem Abdul-Jabbar, this relaunch not only reintroduces this franchise to a new generation, but honors Kareem's impact both on and off the court.

The sneakers come in two new colorways, with the Chavarria Jabbar Low coming in a black and white colorway, whilst the Chavarria Jabbar Dress Low comes in off white and dark marine. Both shoes come with personal touches such as “Kareem” and “Willy” debossed in gold foil, paying homage to heritage and celebrating craftmanship at the highest level.

This drop expands from his first back in May with clothing pieces launched alongside the sneakers. Still with a heavy influence on Chavarria's chicano streetwear aesthetic and Mexican American heritage.

Shop the collection here.

Imagery courtesy of Adidas

Fashion

Backstage at Courrèges Summer Club

July 15, 2025

Sam Rock’s images for the FW25 precollection bring Argentine model Mica Arganaraz backstage at the Courrèges’ 2025 Summer Club, Togetherness. The annual event, which coincides with Paris Fashion Week—and this year, one of the hottest nights of the summer—hosted eight DJs who ushered in the new season of Courrèges.

Featured in the campaign are accessories such as the new Holy Eclipse bag, wide armed sunglasses, and the labels classic vinyl go-go boot reimagined in deep red. The precollection used a palette of pale neutrals designed into strappy tops and mesh bodysuits, blending Arganaraz into the setting as a breathless musician just finished with their set, heels in hand. The campaign is Courrèges’ modernist aesthetic blown over by a smoke machine, creating a rock and roll 2001: A Space Odyssey that brings their futuristic viewpoint to Romanville.

Creative Direction Nicolas Di Felice
Photography Sam Rock
Casting Piergiorgio Del Moro and Helena Balladino
Hair Joseph Pujalte
Manicurist Cam Tran
Talent Mica Arganaraz
Production LOLA Production

Fashion

An Ode to the Diamond District

July 14, 2025

Fine jewelry brand MEUCHNER unveils their new short film An Ode to the Diamond District shot inside Manhattan's very own Diamond district. In the heart of one of the city's most iconic micro-neighbourhoods, we experience the real jewelry community, through the chaos and noise, unfliltered. Leaving the polished showroom behind, being transported to where MEUCHNER sources, and builds its fine jewelry. Known for its sculptural, modernist pieces this campaign acts as a contrast between the intensity of the district, with the calm essence of their design language.

"We wanted to create a branded video dedicated to NYC and the culture of the Diamond District - This is where it starts. This is where the goods are bought, the stones are traded, the sourcing and production is done, these relationships are decades deep. It’s messy, it’s fast, and it’s real,” says Founder/ Designer Erin Kelly Meuchner.