Don't Touch The Floor

Unbound by floor or form

To stand on ground is ordinary

Fashion

Gramicci’s West Coast Mythology

August 15, 2025

Over 40 years after it first sprang to life in a garage in Ventura, California, Gramicci is circling back to where it all began. For FW25, the cult outdoor label traces its steps to 1982 Yosemite, exploring an era that cemented its reputation for marrying rugged functionality with a quietly radical sense of style. The collection reads like an homage to the brand’s own mythology: a uniform built for movement, freedom, and the unexpected.

Fleeces and mohair wool vests nod to the warmth and texture of alpine gear, while Japanese denim, sourced from the brand’s current home base in Tokyo, grounds the pieces in a global sensibility. The result is a blend of West Coast climbing culture and meticulous Japanese craftsmanship, bridging decades and continents. It’s not nostalgia for nostalgia’s sake, but a reimagining of what it means to dress for adventure in 2025.

Images Courtesy of Gramicci

Fashion

The Heretics Lookbook

Fashion

Sunflower SS26 Felt Like a Road Movie in a Courtyard

August 08, 2025

Wednesday evening, Sunflower unveiled their fifteenth collection in the courtyard. At the center of the catwalk sat a black, rebuilt Opel Vectra once a street racer, now matte and dented part prop, part co-star. The SS26 show played like a paused road movie.

The clothes felt unpacked from a suitcase: sun-faded denim, a rumpled three-piece under a trench, a tailored overcoat worn with weathered jeans and a silver concho belt. Silhouettes were broken in; the palette stayed grounded in stone, wheat, storm grey, and tobacco. Models lounged on the Vectra’s hood or drifted through the courtyard more vignette than runway, and it landed.

Tom Petty and Ladytron poured from the speakers, beers cracked open, cheers rose from the crowd and even after the lights cut, the mood lingered.

See the looks below, and you’ll get the picture.