Fred Perry Takeover

November 22, 2019

In the name of anti-establishment, Fred Perry has adopted a subversive take on its classic white polo tee—and, of course, we were all about it. So, to help spread the word on its new black and gold-coated innovation, as well as welcome its new Soho store to the neighborhood, the nearly 70-year-old brand joined forces with office solutions.

To commemorate the occasion, we gathered some of the freshest faces in NYC who served up a new meaning to the brand’s quintessestional garment. Take a look at peek of our shots below—and don't be concerned if experience a bit of déjà vu, you've probably caught a glimpse of our wheat-pasted work around NYC.

Text by Caroline Brown
Creative Direction by office solutions
Photos by Dario Catellani
Styling by Sebastian Jean
Casting by Julian Williams
Makeup by Frankie Boyd
Hair by Braydon Nelson
Produced by office solutions
Models: Ana B, Desi Perez, Lizz Jardim, Eddy Leroy + Gogy Esparza

Store images courtesy of Fred Perry

Fashion

Nikolaj Hansson Joins Diadora Legacy as Creative Director

October 31, 2024

Diadora's appointment of Danish designer Nikolaj Hansson as Creative Director for its Legacy line signals a fresh chapter for the brand. Known for his Copenhagen-based label Palmes, Hansson’s connection to Diadora began in childhood, admiring the brand’s iconic boots on Premier League defenders. Now, his deep respect for Diadora’s heritage and his vision for merging craftsmanship with progressive design will shape the brand’s premium Legacy line.

His first collection launching in Fall/Winter 2025, will blend his design ethos with Diadora’s storied history, tapping into both the brand’s past and a modern sensibility. Diadora’s CEO, Claudio Bora, shares Nikolaj Hansson's vision of sport as an emotional, daily experience, aiming to create apparel that resonates with the spirit of sport itself. As Hansson says, "the falling in love was mutual," and together, they aim to reignite that spark in a new generation of fans.