Get Moving with Strawberry Western

During the early pandemic, founders Kisa Shiga and Eli Libman realized the importance of moving on a daily basis for mental wellbeing and came up with Strawberry Western as a fun, yet functional alternative to the bland activewear options out in the world.

With playful prints in practical silhouettes, this selection revamps activewear, and also presents an unlikely juncture for open-ended conversations on sustainability and inclusivity in the category. Made with an anti-waste ethos, Strawberry Western sourced as much recycled materials as possible for each style. The sports bras, shorts and leggings are made from 73% post-consumer recycled polyester and the cotton pieces with 100% recycled cotton. To top it all off, this and all future collections will be made in limited quantities to further prevent material waste and allow each piece to become a special part of every customer's individual wellness journey.

The 15-piece collection is available on strawberrywestern.com and in the coming months, Strawberry Western will be hosting a pop-up store in Soho, as well as underground dance parties, group walks, and an online workout music mix series.

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Total Recall

Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.

From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.