Gucci Takes Over the Boulevard

Guests found themselves seated in personalized director chairs in signature Gucci canvas, yet another nod to the Hollywood ethos of it all. This show was a statement for Michele, who, since COVID, has taken a considerable step back from the traditional four-city fashion calendar. Instead of churning out products for fall and spring, summer and winter, Michele has begun to opt for larger, more all-encompassing collections. Larger scale affairs like his “Guccifest,” the mini film festival, have replaced traditional fashion shows for him. The Gucci Love Parade is no different.

His clothes have always lived on the fine line between classic and costume, a comfortable realm for Michele and now an iconic signature for the brand itself. Striving for a more is more maximalist attitude, he is constantly striving to reexamine classic silhouettes, fabrics, and accessories, bringing classic old Hollywood glamour into the 21st century.

Some may ask, why Hollywood Boulevard, Michele asked, why not? In an era where any slight movement in life can become sensationalized thanks to social media, Michele felt it only fitting that his collection is debuted on one of the most iconic boulevards in the world. Gucci is for the person who gets dressed up to go pump gas. Gucci is for those not afraid to pair gym shorts with a killer pair of boots and an opulent fur. Gucci is for those who make every day, every moment, and every city street their stage.

Check out images from the Gucci Love Parade below.

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Total Recall

Born in the Moroccan town of Tétouan and educated in Paris, Khattabi’s upbringing required him to make sense of how the different influences surrounding him could align. In turn, his designs explore the embedded codes and history of his bicultural background. Total Recall addresses this phenomon by including garments meant to reflect adaptation and transformation. Skirts made of tire covers and motorcyle tarpaulins refashioned into dresses are scattered across the collection, conveying notions of displacement. Blending these elements adds an industrial touch to the pieces while still keeping a sense of movement.

From sweatpants infused with polka dots to nostaglic slogans and banner display, the ensembles symbolize hidden identities and memories. Giving us a glimpse into his own memories, Khattabi's work evokes affection for the past. It's a nod to the interconnectedness of culture and how we interact with its complexitites creatively. View the collection below.