Gucci Unveils Collaboration with The Shoe Surgeon

June 29, 2021

Gucci has joined forces with Creative Director Dominic “The Shoe Surgeon” Ciambrone to create three limited-edition collectible pairs of Gucci Basket sneakers, which will be sold exclusively at the Gucci Beverly Hills store. The luxury fashion house equipped The Shoe Surgeon with upcycled materials from some of the brand’s most distinguished prints to fabricate bespoke Basket sneakers.

The basket features a retro look playing off the trend of aging shoes through bleach and dye details applications. The “Neon Tech” basket highlights the Gucci print in bold colors and pops through neon highlights. The eclectic design brings forward a contemporary look on the ‘What the Gucci’ amplifying the message of sustainability by repurposing recognizable Gucci prints across the basket silhouette. In celebration of the partnership, Ciambrone flew out Los Angeles Laker Kyle Kuzma to bring the Gucci Basket sneakers to life.

Text by Ronald Kahihikolo
Photos courtesy of Gucci

Gucci has always been committed to grassroots change as well as empowering the next generation of creatives. In honor of that, all proceeds from the 3 sneakers will go directly to the Oakland School of the Arts’ Step It Up program. A program that provides a free after-school arts program and focuses on connecting and preparing students of color for successful entrance into OSA.

Additionally, they will be providing them with the technology resources they need to take the next leap forward. Some of which include design tablets and computers to supply tools and resources to children.

Expanding on the theme of sustainability that can be found in the Basket sneakers the designs create a timepiece that encapsulates signature Gucci prints through different eras. Dissecting parts of the brand history and upcycling into one to create eccentric bespoke sneakers. Each design features unique storytelling through traditional shoemaking skills and material selection across various Gucci collections.

Check out the campaign below.

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