I Am the Makeup on Your Eyes

PRINCESS GOLLUM wears HAT by HELENA EISENHART, SHIRT by CD1974, EARRINGS by KARTHUR all c/o RETAIL PHARMACY, and BRACELET by MARTINE ALI

PRINCESS GOLLUM wears NECKLACE by CHRIS HABANA, SCARF by ALEXANDER WANG, EARRINGS by MARTINE ALI

PRINCESS GOLLUM wears JACKET by ALEXANDER WANG, SHIRT by BLONDITA SHOP, SKIRT by GOOD MANNERS, BOOTS by FERRAGAMO, JEWELRY by MARTINE ALI

PRINCESS GOLLUM wears DRESS and BODYSUIT by RUI, BELT by HOLLYWOOD LOWBROW c/o RETAIL PHARMACY, BOOTS by FERRAGAMO

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Salomon and RIER Reunite for the XA MID GTX Boot

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Barbour and Noah Launch Collection for Spring and Summer

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LOVETT's AW 2025: LA Winter

February 25, 2025

Balancing glamour with rebellion, Carson Lovett fuses history, bohemia, and street culture to create whimsical yet ironically eclectic designs. After a standout debut last July—worn by stars like Charli XCX and Jennie Kim—Lovett has continued to keep us on the edge of our seats. His new AW ‘25 collection, L.A Winter, under his label LOVETT was inspired by the “thrift-centric” essence of all-American fashion, and released earlier this week. Echoing L.A. Winter’s mantra —“A culture preserved is no culture at all”— the collection plays with dissonance, juxtaposing varsity jackets reimagined as skirts and dresses, bandage dresses adorned with playful bows, and sports stripes running from hip to floor. Monogrammed foil clashes with daisy embroideries, peace signs, and irreverent slogans like “BAE,” “LIVE LAUGH LOVETT,” and “I’M NOT GAY, I’M FRENCH.” With its ironic embrace of glamour and out-of-place beauty, LOVETT’s AW ‘25 collection is designed for the city girl who lives multiple lives.