I Got It From My Mama!
Photographer Joshua Woods set the scene by capturing intimate moments upon familiar, homey backdrops, such as cozy family room settings. The campaign includes photos as well as videos of the cast sharing moments of joy and recalling all of the extraordinary gifts their mothers have bequeathed, whether that be their own uncanny physical traits, their impeccable fashion senses, or their overall outlook on life.
Take a look at the earnest mementos below.