The new line of swimwear is made from Econyl, an Italian-source premium nylon fibre regenerated from ocean and landfill waste and feature pastel colors that suggest a vintage feeling. The collection features swim shorts, swim trunks, deck shorts, and swim briefs.
Watch the campaign video, ENDLESS SUMMER, filmed by artistic director Christian Larson in Cape Town, featuring a dreamy combination of spliced vintage and original footage, below.
The collection centers on pieces like the Ancestors Tee, which proudly declares the above message, emblazoned in Born x Raised’s signature Old English font. The Fancy Dancer Tee showcases a powerful tribute to Indigenous artistry, featuring the words "Legacy of Warriors they could never silence" alongside imagery of a traditional dancer. The lineup also includes the Rocker Hoodie, Legacy Crewneck, and the Rocker Fitted Cap, all available on bornxraised.com through Sunday.
This month, the avant-garde concept project marks its debut, taking over Melrose Botanical Garden with a weekend (October 25–27) of immersive sculpture, sonic rituals, and shopping. Rooted in esoteric knowledge and ancient practices, VRTUE channels this well of wisdom into a philosophy of reality realignment, offering a space where transformation feels palpable.
Details on the launch event (October 25, 7 PM) can be found here.
"In the small hours when the world sleeps, it is a voice message sent from an empty airport. Waking to the grainy dawn light and the tinted window of a 4 a.m. taxi, I swim through an aquarium of skyscrapers. Mine is a body in transit, intimately dressed in yesterday's party and tomorrow's new beginnings; never too early or too late. From chrome meeting rooms to remote beaches, I am timeless and beyond time, diving neoprene into the darkness of a deep blue sea, surfacing among the turquoise whirlpools and discarded cocktail umbrellas of an infinity pool."
