The It Girl's New It Bag: The Lola

April 18, 2022

With the introduction of their brand new Lola bag, Burberry reveres fierceness, sensuality, and tenacity. The new style is durable, yet feminine. It refuses confinement to just one look or function — it is many things at once, reflecting the headstrong, yet adaptable, nature of the modern woman.

Much like the self-assured Burberry woman, the Lola bag has asserted its dominance as the newly instated staple piece of the house. “Lola, at the very core, embodies an attitude,” says creative director Riccardo Tisci, “For the campaign, I really wanted to celebrate that attitude and all of the facets that make up the Burberry woman, so together with Torso Solutions, we created a fantasy world where she is free to exhibit her strength and be captured in all of her beauty from every angle.”

Text by Kayla Curtis-Evans
Photos Courtesy of Burberry

This beauty is displayed front and center in the Lola campaign, which includes unapologetically candid stars Bella Hadid, Lourdes Leon, Jourdan Dunn, and Ella Richards. Each shot captures the women — quite literally — grasping the reins of their own narrative. And it only makes sense that the Lola bag has come along for the ride, as it stands in as a personification of unbridled self-assurance.

The Lola bag comes in variations of sizes, shapes, and neutral colorways and is available to purchase at Burberry locations globally, and online. You can view photos of the Lola and the campaign below.

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