“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes,” said Dennis Seydel, Chief Marketing Officer at The North Face. “As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.”
“The North Face is synonymous with innovation, performance and a deep respect for the mountains, which are values that align perfectly with U.S. Ski & Snowboard,” added Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “This partnership is about more than outerwear; it’s about equipping our athletes with world-class gear that supports them from training to competition as we build toward 2030 and 2034.”
