Skater's Paradise

Founded by Kenny Mac, whose son’s journey through the sport inspired the brand, American Football aims to unite any and everyone passionate about the game—players, fans, and families alike.

“American Football is deeply personal. It was born from the experience of watching my son, Axel, grow in the sport—from a three-year-old learning to kick a ball to a 13-year-old MLS Next goalkeeper competing at the highest youth levels. His journey gave me a front-row seat to the evolving culture of football in America—one that is thriving but still lacks the recognition and cultural resonance it deserves.

For years, I’ve built brands, shaped narratives, and connected communities through culture, fashion, and sport. But through Axel’s love for football, I saw an opportunity to create something that truly reflects the experience of the game in the U.S.—a brand that speaks to the players, fans, and families who live and breathe football every day.

The time for football in America is now” he said. 

Fusing streetwear with traditional football aesthetics, their debut collection includes graphic tees and hoodies, with a following drop that will feature cut-and-sew pieces and football-centric essentials.

As existing fans well know, football culture goes beyond the game—it fosters community, celebrates heritage, and drives innovation. Though America still fails to embrace the cultural identity and the sports global influence, we are inching towards it slowly but surely. With the sport evolving rapidly in the U.S., American Football is at the forefront of bridging the gap between the sport’s rich history and its undeniable future in this country.