The resonant notes of LCD Soundsystem's “Losing My Edge” that plays throughout the film aptly encapsulate the symbiotic relationship between the brand's nascent future and the early 2000s, serving as an indexical homage to iconic figures from that era — Dan Colen, Terence Koh, Nate Lowman, and Dash Snow, among others, whom Slimane fondly recalls — and the enigmatic energy that surrounded them.
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Drawing inspiration from 17th-century ceremonial portraits of Pierre Mignard, each ensemble is adorned with ornate details, from ballonné knots to gleaming accents and an array of satin bows. Film noir-esque shots featuring classical ballet dancer Laurids Seidel juxtapose against the metallic lights, beckoning us into a dreamscape. As the haunting refrain of “I’m losing my edge” echoes through the air, a tangible yearning emerges for a city that once thrived — a sentiment cleverly metaphorized rather than mourned. In a deliberate attempt to reintroduce the old amidst the new, the collection offers a compelling reinterpretation of a not-so-distant past.
GANNI has steadily carved out a niche over the past decade, achieving cult status for its playful yet bold textures and colors. While the boot’s classic shape remains unchanged, the Jadon boot underwent a transformation using a blend of recycled materials, combining recycled polyester with leather-free alternatives. GANNI’s distinctive butterfly logo graces the boot's tongue, accompanied by classic marigold stitching on the laces.
The campaign, shot by Grant Thomas James, features the French musician and producer Oklou. Reflecting the versatility of both brands, the campaign showcases an array of boots, demonstrating how the model effortlessly incorporates her docs into various occasions.
Priced at $265, the updated Jadon boot will be available in sizes EU 36-48, accessible on ganni.com, dr.martens.com, and select stores worldwide.
