The Miu Miu Club

November 11, 2019

No hat is too big for the girls in Miu Miu’s new Croisière 2020 collection. Youthful, rebellious and free is what the jockey girls featured in the new campaign called “Hippodrome d’auteuil” stands for. With Models including Adut Akech, Tang He and Sarah Snyder, this Miu Miu campaign is showing no shame of being overdressed.

Miu Miu returns to the Bois de Boulogne’s Hippodrome d’Auteuil, the locale of the Miu Miu Croisière 2020 show, as a context for the Croisière 2020 campaign. With photographer Juergen Teller and Creative Director Katie Grand one thing is for sure: even though this French jockey club was once male-only establishment, there is no doubt of who is in control of these horses now. Ride on, ladies.

Text by Laura Karberg Simonsen
Photos courtesy by Miu Miu

Check out the SS20 campaign pictures below.

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Avavav's SS27 collection sees creative director Beate Skonare Karlsson exploring fashion as objects, treating garments as pieces of sculpture. Rather than submitting to the constant cycle of reinvention that comes with following trends, this collection has the brand's core identity developing more meaningfully and slowly.

"I think of it as almost building a family. I'm not interested in erasing everything and starting over every six months," said Karlsson. "I want to find forms that feel like they belong to us, then let them evolve and introduce new ones around them. Over time, they start to build a world of their own."

The collection features a muted tonal colour palette, which is broken up by bright red colour-blocked pieces. Unconventional structures become the pleated canvas for these colours. One particular silhouette, an almost chandelabra-like silhouette, became a central motif, being placed in juxtaposition to heavily textured knitted and woven materials.

Text by JohnOswald Crichton
Photos courtesy of Avavav

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The Store Show, Gucci’s Spring/Summer 2027 collection, debuted on Friday in Milan with a star-studded audience, showcasing creative director Demna's personal vision for Gucci. The show features sharp shoulders and fitted silhouettes, colorful smoky eyes, and horse girl chic with ever-rebellious aristocratic undertones.

Demna became creative director of Gucci in 2025, coming off a ten-year stint at Balenciaga. His first collection with Gucci, La Famiglia, was defined by extravagant gowns, skimpy and sequined mini-dresses, huge fur coats, and a respect for the masculine-feminine. With The Store Show, he surrenders to androgyny and blurs the lines between high fashion and pop culture. A case study on bourgeois style highlighted with a certain sexuality that bridges the gap between the respective men's and women’s collections.

Demna takes us back to Gucci’s roots— a humble beginning at Savoy Hotel in London–with his own personal refinement 100 years later. His fusion of style in this collection is not coincidental. After a year at Gucci, researching and understanding what it is exactly that the House stands for, he promises a space that he envisions is true to Gucci. A space of endless inspiration, assured possibility, and unlikely connection.