The panelists and other members of the greater Vans universe all could pinpoint times when they found their style through the company. Pro skater Beatrice Domond, who has designed her own shoes for Vans, has been wearing them ever since she can remember. Her Mary Janes-style Vans collection serves as a tribute to Haiti, where her mother and grandmother are from. “In my culture, you dress well,” she told office. “I was raised to dress up!”
Growing up in Miami, Domond “wanted to look like a skateboarder.”
“I wanted to be a skateboarder,” she said. “And from what I knew, Vans were what skateboarders wore, that's what they looked like.” The first pair of shoes she ever bought with her own money were a pair of Vans blue high-tops.
The Global Summit repeatedly demonstrated how Vans are organically connected to numerous subcultures and scenes, a thread (or shoelace) tying radically different communities together. They’re for the unique, and unique themselves (no two pairs of Vans are exactly alike), and thus perfectly suited to alteration. Teenagers have been leaning over their desks to color in their Vans checkerboard patterns for as long as the shoes have been available. As a nod to that history of personalization, for the day following the panel, Vans enlisted artist and designer Nicole McLaughlin to lead a customization workshop. McLaughlin—famed for sustainable, quirky projects that surprise and delight, like vests concocted from edible bread and heels constructed from old electronics—lead the group in adding vintage charms and strips of fabric to their Old Skools.
“Vans are like the perfect blank canvas, because they're simple enough that you can add things to them so that they feel like you, but they also have enough personality to stand on their own, too,” she told office. McLaughlin, whose own release with Vans was inspired by gardening totes, pocket included at the toe, has also worn the shoes since childhood.
“When I was 10 years old, I had the checkerboard slip-ons, and I colored in all of the squares, and my mom got mad that I colored the whole shoe in,” she said, laughing. “But it's funny, because that was literally the very first pair of shoes that I decided to customize.” The first of very, very many.