Fashion Week Fête

If you were there, you already know how we got down—but if you weren't, catch the vibe from the photos below.





















Stay informed on our latest news!
If you were there, you already know how we got down—but if you weren't, catch the vibe from the photos below.
The video, dropping in full today, is pure Uyi — he’s behind the direction, the music, the writing, the whole thing. It’s chaotic, smart, and super self-aware. And if you’re wondering how far he’s taking the character? Let’s just say he showed up to a Lacoste event in roadman attire and fully in character. The Cut even named him Best Dressed of the Week. Not bad for a full tracksuit look.
Head to toe in Nike Tech, Uyi has got the UK persona down to a science, with some in the comments even speculating that he is really a Brit posing as an American. Perhaps they’re right?