Moncler x Hiroshi Fujiwara

July 14, 2020

We’re no stranger to the iconic Moncler Genius collabs, and this year Moncler continues the legacy with a new brainchild featuring Japanese artist, Hiroshi Fujiwara. The collection focuses on taking vintage, military, urban and tech references and giving them the Moncler tweak. Fujiwara designs to create a new standard, as he puts it.

With unique slogans plastered on the back of puffers, windbreakers, and parkas, the goal is to achieve maximum impact. Because Moncler is synonymous with the mountain, the main slogan used is FRAGMENT LOVES MOUNTAIN. But, this collection does not only feature Fujiwara, it also features the British leather specialist Lewis Leathers, who with Fujiwara, created new versions of Leather Lewis’ iconic leather biker jacket. A bomber jacket is embroidered with cover art from Kool & the Gang’s Spirit of Boogie and sweaters featuring the longitude and latitude of Fujiwara’s favorite restaurant in Paris. Also featured is a collaborative Converse Chuck 70 capsule, featuring contrast stitching and minimalist detailing in black and white colorways.

Text by Jacorey Moon
Photos Courtesy of Moncler

7-Moncler Fragment Hiroshi Fujiwara is available in Moncler boutiques and moncler.com. Check out the campaign below.

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The collection is available now on their website and in-store.

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“It serves as a creative commentary on the undeniable influence that popular culture has on the image of American feminine aspiration” Velez explained.

The collection includes an oversized hoodie and T-shirt, both featuring a white corset design, staying true to her unique industrial aesthetic.

“The goal of this partnership is aligned with the core aim of high fashion: to objectively define the influences shaping how modern women curate and share their self-image—especially in today’s hyper-media-driven landscape,” she added.

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It serves as a creative commentary on the undeniable influence that popular culture has on the image of American feminine aspiration