Styling was helmed by Julia Sarr-Jamois, the acclaimed fashion editor known for her bold yet instinctive approach. Models, a mix of local Moroccan talent and international faces, wore sun-washed tones, flowing layers, and textural prints that spoke to heritage and travel, spontaneity and craft. “Julia brought so much confidence and clarity,” Jermanus noted. “She helped solidify the vision. Watching her work was a joy.” Although this was only Alemaïs’s second runway show—the first being their Australian Fashion Week debut two years ago—the execution was sophisticated and emotionally resonant. “It’s overwhelming,” Jermanus admitted. “You work so hard for this one moment, and it’s over in minutes. But it felt right. The people, the place—it all aligned.”